Privacy Policy

You are not required to provide us with any Personal Information. However, depending on the Service used, certain features will require processing of Personal Information, or otherwise Sensitive Information.

“Personal Information”: is individually identifiable information, namely information that identifies an individual or may, with reasonable efforts or together with additional information we have access to, enable the identification of an individual, where identification of an individual also includes the association of such individual with a persistent identifier such as a name, an identification number, persistent cookie identifier, etc.

“Non-Personal Information”: is information that does not personally identify an individual and includes technical information such as the type of device, time stamp, or any Personal Information that has been anonymized or aggregated, provided that such information can no longer be used to identify a specific natural person. For the avoidance of doubt, any Non-Personal Information connected or linked to Personal Information shall be deemed as Personal Information if such connection or linkage exists and identifies a natural person.

We may also use or disclose to third parties, aggregated, or de-identified information (“De-identified Data”) and we do not limit our third-party providers from using, selling, licensing, distributing, or disclosing de-identified data.

The explanation below details the types of information we collect, access, share or use, and the purpose for processing such information:

Information we collect and why we do that

Contact Communications:

• Information: Where you contact us with any inquiries, through any means of communications we make available (e.g., an online form available on the Website, email correspondence, chat, social media chats, toll free number, customer support, help center, etc.), you will be requested to provide us with your contact information such as your name, email address telephone number, and any other information needed to trace your order, or any information you choose to share with us through your correspondence or other communications with us.
• Why: We use such contact communications for the purpose of responding to your inquiries and provide you with the support or information you have requested. Our correspondence with you, and its content, may be further processed and stored to improve our customer services as well as in the event we reasonably determine it is needed in order to comply with any regulatory requirement, or for handling and defending against any dispute you might have with us. Further, calls may be recorded for the purpose of improving our customer support services or sales.

Checkout and Account Registration:

• Information: When placing an order, you may decide to create an account or continue as a guest. During the transaction, we process your full name, age, date of birth, language preference, email address, items you chose, saved items, shopping history, your address, phone number and any information associated with the transactions, including payment information or health insurance information, as further detailed below.

Shipping, delivery, postage, billing, and other information used to transact and deliver through the Platform, and where applicable, information required to clear customs (such as Tax ID or other identification numbers).

Additionally, if you choose to register and create an account, during the registration process you will be required to create a password. This information will be processed when you login as well, please keep your credentials secure and confidential.

• Why: We use this information to provide our Service, send you the items you requested, to personalize and customize the Services and improve the Services.

We use such information to create and designate your account, authentication and validate access, enable log-in, access and use of your account as well as to send you needed information related to our engagement (e.g., send you a welcome message, notify you regarding any updates to your orders, send applicable invoices, etc.).

By registering to or providing us with your e-mail address or any other contact information, you hereby agree that we may contact you for the purpose of informing you regarding our Services which may interest you, and to send to you other marketing material. You may opt-out by sending an email to the following address:  or by pressing the “Unsubscribe” button contained in the promotional communications you receive.

Please note that the we may also contact you with essential information regarding your use and interaction with our Services, you will not be able to opt-out of receiving such service messages.

We use the transaction information to profile you, and your preference so we can offer you items we think you will like.

Payment:

Information: When you conduct a transaction through the Website, we will process your payments by third party vendors. We do not collect your payment information, we may however, keep the last credentials of your credit card in case of recurring payments.

• Why: We use any of this information to provide you with the Services and process the payments of the eye-products you have purchased.

Usage Data:

• Information: We perform such automatic collection through use of cookies, web beacons, unique identifiers, and similar technologies which allow us to collect information about the pages and screens you view, the links you click, and other actions you take when using our Website.
• Why: We use this information, as further detailed below, for analytic and marketing purposes, as well as, enhancing our Services, improving it, internal research, etc.

We process your information for our legitimate interests while applying appropriate safeguards that protect your privacy. Our legitimate interests may span things like detecting, preventing, or otherwise addressing fraud, abuse, security, usability, functionality or technical issues with our services, protecting against harm to the rights, property or safety of our Website, users, or the public as required or permitted by law; enforcing legal claims, including investigation of potential violations of this Privacy Policy; o comply and/or fulfil our obligations under applicable laws, regulations, guidelines, industry standards and contractual requirements, legal process, subpoena or governmental request; and in accordance with our Terms of Service (“Legitimate Interest”).

Advertising and Marketing:

• Information: Information about your impressions of, and reactions to, advertisements that appear on the Website as well as ad-campaigns which are displayed online. This information may include the following: Device ID or unique identifier, device type, ID for advertising, unique device token, operating system, information regarding your clicks, views and engagement with our advertisement and Services, information concerning your traffic to and from the Platform, your referral URL, ad data, your IP address, your web log information, and your location information, including location information from your mobile device or as can be derived from your IP address. We further know whether the ad was clicked, viewed and when, if the emails sent were opened or not.

We use third party tools that enrich the data we have and add profiling data, insights, including demographic data, contact information, and information made available to the public, such as information from credit bureaus to the extent permitted by applicable law.

• Why: We perform such automatic collection through use of tools that measure the advertisement, the content viewed, the emails (if you opened it or not), to obtain insights on how or campaigns optimize and convert, measure the performance of our Services and ad campaigns, features, measure the performance of our marketing efforts, etc.

Further, we use your online behavioral information in order to market our Website and Services – send you an email to remined you that you have not completed your order of items you have added to your cart, build a profile on you in order to present you offers which are tailor made to your preference, provide you with offers which we believe you might be interested according to an offer you have redeemed previously, etc.

To the extent we’re permitted to do so under applicable law, to display or send to you marketing and advertising material and general and personalized content and to track and analyze the effectiveness and relevance of such material.

We may ask for your consent to send you our marketing offers and communications.

Analytic Information and Tracking:

• Information: Our analytics tools use cookies and similar technologies to collect and analyze information related to user behavioral metrics on our Website, such as mouse movements, clicks, user inputs, scrolling, access time, visit duration, pages viewed, IP address (including approximate location), operating system, and page reloading. These tools provide insights into what works and what does not work for users of our Website.

We use a website analytics tool that provides session replay, heatmaps, funnels, form analytics, feedback campaigns, and similar features and functionality. This session replay tools may record your clicks, mouse movements, scrolling, form fills (keystrokes) in non-excluded fields, pages visited and content, time on site, browser, operating system, device type (e.g., desktop/tablet/phone), screen resolution, visitor type (first time/returning), anonymized IP address, location (city/country), language, and similar metadata. This tool does not collect information on pages where it is not installed, nor does it track or collect information outside your web browser.

In addition, pixel tags (also known as web beacons and clear GIFs and cookies) may be used to, among other things, track the actions of users of our Website or action taken by email recipients.

• Why: We use web analytics tools to enhance the experience by optimizing the efficiency, design, and quality of our Website, fix errors and ensure security and for our Legitimate Interest.

We use the information and the tools to, for example, identify and repair technical errors, such as broken links that hamper the Website’ functionality, and help us reconstruct the user experience to better understand, for example, where users may be encountering frustration or impediments to using the or other Website.

We use this web-based analytics software because it provides us with a tool to track the online behavior of visitors while on the Website and lets us replay your actions. This tool gives us the opportunity to make the Website better and, in turn, provide you with an enhanced online experience as well. We obtain insights on how you and other visitors use the Website; for example, whether you can easily locate certain pages or whether it takes multiple clicks to get to those pages. More importantly, allow us to provide you with a more seamless, customer-centric e-shopping experience while on the Website and other Website.

Measure the success of our marketing efforts, and compile statistics about usage of the services and response rates.

Review and Feedback:

• Information: Where you submit a review or survey regarding your satisfaction of our products (including through our third-party service providers), you may share information such as rating, free text, and an image you actively share when submitting such review.
• Why: We use such information to improve our Services and allow others to make an informed decision prior to purchase the specific product. You agree that we may collect, use, and retain the contents of such review and you image, including for the purposes of publicly displaying such information within the Website and our marketing assets.

Social Media Interaction:

• Information: We allow you to share certain information with social platforms. If you actively communicate about us, our products, or our brands on social media, we may collect (i.e., either directly or indirectly) and use a copy of your communication for branding purposes. For example, if you post a hashtag related to our brand or Website in connection with one or more of our products across social media, we reserve the right to track, retain and use a copy of the post/tweet.
• Why: Please note that any information you post or disclose using hashtags, will become public and may be available to other users and the public.

Newsletter Registration:

• Information: If you register to receive our newsletter, updates, and other marketing materials and offers (i.e., discounts, coupons, etc.), you will be requested to provide us your email address.
• Why: We use this information to send you the content or offer you have signed-up to receive. We will further store this information to include you in our marketing lists, as well as the “opt-out” list (solely the necessary information for such purpose), and to ensure we respect your choice and comply with applicable laws in this regard.

Mobile Marketing Services:

• Information: When you opt-in to receive text messages from us, including, but not limited to, through our re-order contact lenses feature or otherwise, or when you send us a text message (i.e., SMS, MMS or WhatsApp messages), we will collect you phone number, and the date, time, content of any text messages that you send us.
• Why: We will use your phone number to provide you with the services and send your reminders. In addition, we will use your phone number to send you recurring marketing messages and promotions.

You can opt-out from such recurring text messages at any time by replying to the text message we sent you, click the link in the text message, or otherwise, whichever is available to you. Once you opted-out, you may receive one SMS, WhatsApp Message or Email  confirming you have successfully opted-out. After that you will receive no further messages for this system unless you opt-in again.

Please know that, even if you opted out of receiving text messages from us, we may still contact you for transactional or informational purposes (e.g., customer service, product information, etc.).

Device Information and Permissions:

• Information: We collect information from and about the computers, phones, and other web-connected devices you use that integrate with our Website and Services, and we combine this information across different devices you use. For example, we use information collected about your use of our Services on your phone to better personalize the content or features you see when you visit or use our Website on another device or to measure whether you took an action on your phone on a different device. Information we obtain from these devices includes: network connections, information about operations and behaviors performed on the device, such as whether a window is foregrounded or backgrounded, or mouse movements (which can help distinguish humans from bots), system, hardware and software versions, battery level, signal strength, available storage space, ISP, language, time zone, browser type, Bluetooth signals, and information about nearby Wi-Fi access points, beacons, and cell towers, app and file names and types, and plugins.

When you use our mobile App, we will request the following permissions: GPS, camera, photos, Bluetooth signals, and information about nearby Wi-Fi access (“App Permissions”).

• Why: We use this information to provide and enhance our Website and Services.

To access these App Permissions, you will need to actively and explicitly enable them through in-app permission or the mobile settings, you can disable the App Permissions at any time, however note, depending on the App Permission you disable a feature, or all features might not properly operate.

Please note that the actual processing operation per each purpose of use detailed in the explanation above may differ. Such processing operation usually includes a set of operations made by automated means, such as collection, storage, use, disclosure by transmission, erasure, or destruction.

In addition, we may use certain Personal Information to prevent potentially prohibited or illegal activities, fraud, misappropriation, infringements, identity thefts, and any other misuse of our services and to enforce our terms of use and other policies, as well as to protect the security or integrity of our databases and Website, and to take precautions against legal liability.